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Media

Nielsen Branding Shows Why Microsoft Wants Yahoo! in Google Fight (MSFT, YHOO, GOOG)

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Nielsen has released its top aggregate sites by parent company for January 2008, and it starts getting even more clear why this super-merger on the web is being pursued.  Below is the TOP 10 broken down by the related "parent companies", and this combines "work and home" inside the U.S.:
                                Unique    Time Per
                              Audience      Person
Parent                       (000)  (hh:mm:ss)
1.  Google                 124,279     1:37:35
2.  Microsoft              121,920     2:22:33
3.  Yahoo!                 113,874     3:19:43
4.  Time Warner       104,837     3:57:38
5.  News Corp.         75,831     2:02:49
6.  eBay                      65,758     2:04:37
7.  InterActiveCorp    65,691     0:24:37
8.  Amazon                 59,833     0:27:47
9.  Wikimedia             56,049     0:18:32
10. New York Times  51,624     0:20:26

As far as TOP BRANDS, the list is as follows:
                                        Unique    Time Per
                                      Audience      Person
Brand                            (000)  (hh:mm:ss)
1.  Google                     117,841     1:11:03
2.  Yahoo!                     112,784     3:20:18
3.  Microsoft                   98,289     0:51:16
4.  MSN/Windows Live 95,397     2:07:59
5.  AOL Media                90,058     4:10:21
6.  YouTube                   67,509     0:47:15
7.  Fox Interactive-M     65,849     2:10:14
8.  eBay                          56,199     2:09:55
9.  Wikipedia                  55,587     0:18:32
10. Amazon                    51,220     0:25:32

Keep in mind that this is not the survey on search.  You can visitwww.nielsen-online.com to see the past comparison data.  While Google(NASDAQ: GOOG)has been top dog for a while, it is sure easy to see whyMicrosoft (NASDAQ: MSFT) wants to gobble up Yahoo! (NASDAQ: YHOO).

Jon C. Ogg
February 14, 2008

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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