The battle between Google (NASDAQ: GOOG) and Yahoo! (NASDAQ: YHOO) for the lead in U.S. unique visitors continued into November. Once again, the portal edged out the search firm–based on desktop visitors, Yahoo! had 194.6 million in November, as opposed to 192.7 million, according to new data from comScore. Microsoft (NASDAQ: MSFT) sites, which include portal MSN, reached a total of 173.4.

Facebook’s (NASDAQ: FB) growth has put it in a place just behind the top portals, with a November unique visitor count of 140.7. AOL (NYSE: AOL), the third portal ranked fifth among all sites at 118.9 million unique visitors.

Five commerce sites made the list. First among them was Amazon (NASDAQ: AMZN) in sixth place at 114.4 million. Ebay (NASDAQ: EBAY) sat in 12th place at 71 million. Walmart (NYSE WMT) ranked 18th at 54.1 million, and Target (NYSE: TGT) in 34th place at 34.2 million. Best Buy (NYSE: BBY) was 37th at 31 million. The data show have far back the three huge bricks and mortar retailers are compared to Amazon.

Traditional media sites did unusually well, given that they are not the core products of their parent companies. Broadcaster CBS (NYSE: CBS) was in 9th place at 80.9 million unique visitors in November. Comcast NBCUniversal was 14th place with 64.4 million. Gannett (NASDAQ: GCI) sites were 16th at 57 million. Viacom had 54.3 million, and ESPN 38.7 million.

Unexpectedly, LinkedIn (NYSE: LNKD) had a larger audience of unique visitors in November than Twitter (NASDAQ: TWTR) at 49.6 million to 38 million.

Methodology: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for November 2013 based on data from the comScore Media Metrix service

comScore Top 50 Properties (Desktop Only) November 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank	Property	Unique Visitors (000)		Rank	Property	Unique Visitors (000)
	Total Internet : Total Audience	224,481
1	Yahoo Sites	194,631		26	Hearst Corporation	37,559
2	Google Sites	192,678		27	Defy Media	37,183
3	Microsoft Sites	173,435		28	Federated Media Publishing	36,163
4	Facebook	140,761		29	YELP.COM	36,109
5	AOL, Inc.	118,925		30	WebMD Health	35,188
6	Amazon Sites	114,429		31	TUMBLR.COM*	34,930
7	Glam Media	93,221		32	Meredith Digital	34,416
8	Wikimedia Foundation Sites	84,339		33	Adobe Sites	34,291
9	CBS Interactive	80,919		34	Target Corporation	34,181
10	Turner Digital	76,452		35	New York Times Digital	32,667
11	Apple Inc.	72,748		36	WORDPRESS.COM*	32,502
12	eBay	71,024		37	Best Buy Sites	30,974
13	Ask Network	67,253		38	YP Local Media Network	30,888
14	Comcast NBCUniversal	64,352		39	Scripps Networks Interactive Inc.	29,718
15	About	58,044		40	NETFLIX.COM	29,323
16	Gannett Sites	57,031		41	T365 – Tribune	29,024
17	Weather Company, The	54,225		42	Fox News Digital Network	28,685
18	Wal-Mart	54,124		43	Everyday Health	28,459
19	Linkedin	49,586		44	PINTEREST.COM	28,215
20	Demand Media	46,792		45	Conde Nast Digital	28,105
21	Viacom Digital	45,324		46	Time Warner (Excl. Turner/WB)	27,978
22	craigslist, inc.	43,095		47	AVG Technologies	27,974
23	ESPN	38,714		48	Disney Online	26,829
24	TWITTER.COM	38,042		49	NetShelter Technology Media	25,278
25	Answers.com Sites	37,934		50	Gawker Media	24,884

 

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