Dell Scrapping XPS Gaming PC’s to Resume Alienware Growth (DELL)

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Dell Inc. (NASDAQ: DELL) has apparently been having some problems in its gaming PC division.  The company’s own XPS gaming systems sales are competing against its higher-end Alienware sales.  In the report, four of Dell’s XPS gaming systems will be phased out.

The Wall Street Journal is also noting that the XPS gaming consoles have also kept people from buying the ultra high-end gaming PC units under the Alienware brand.  Dell plans to end XPS marketing campaigns like its commingled marketing with World of Warcraft.

For better or worse, after the performance of Dell shares over the last year you can count on more and more changes at Dell. 

Jon C. Ogg
May 13, 2008