Why A Sirius (SIRI) Chapter 11 Does Not Matter

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By Douglas A. McIntyre Updated Published
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It does not matter if Sirius (SIRI) goes bankrupt now. Creditors and bondholders may care. It probably will not be noticed by customers. In that way, it will be like an airline bankruptcy.

And, rumors are that the satellite radio company will file Chapter 11 this week, perhaps falling into the hands of satellite TV firm EchoStar (DISH)

After the rumors of a bankruptcy hit the market last night, Sirius shares dropped to under $.07. That means that the market cap of the entire company is only about $200 million. Eight years ago, the stock was over $50, so its valuation was about what Apple’s (AAPL) is now.

The Sirius managment is putting up a fierce fight for the company to stay independent, but a look at the company’s balance sheet shows that the fight was over a long time ago, The Sirius debt is over $2 billion and, in the current credit markets, there is absolutely no chance that any part of that can be refinanced. The creditors have effectively owned the company for months.

Given what a high flier the company was just a few years ago, a Sirius bankruptcy will be a spectacular media event. But, from a financial standpoint, it is old news.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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