The first offering at the Netflix site is labeled “Just for Kids.” The section includes almost every child’s video imaginable, from Nickelodeon to “singalongs” and nature films.
Amazon’s Prime Instant Videos is part of the e-commerce company’s premium service, which includes free shipping of items bought from the firm. And, Amazon Prime costs only $79 a year, which translates into $6.58 a month — for the video service and all of the other benefits. Amazon Prime Instant Videos has plenty of movies and TV shows for children.
Then there is Apple TV. A subscription is $99 a year. As anyone would expect from Apple Inc. (NASDAQ: AAPL), the service is easy to use and its video library is huge.
Toys“R”Us believes that the power of these other brands, which are among the most well-regarded and well-known in the world, can somehow be overcome by a service that is no different from the others and relies on the Toys“R”Us brand. How could management delude itself into thinking that Toys“R”Us has any advantage against such a powerful slate of players?
Douglas A. McIntyre
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