Analyst Upgrade Again Drives Netflix

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By Jon C. Ogg Updated Published

Wikimedia Creative Commons, JohnnyMrNinja
Netflix Inc. (NASDAQ: NFLX) had seen an amazing week after analysts helped to push shares up from about $54 to $66 with positive research calls. Now we have shares on the rise yet again on Monday, with a gain of more than 6% to $71.00 right before the formal opening bell.

Today’s move follows yet another analyst call, with Morgan Stanley upgrading the unlimited movie download provider. Shares were raised to Overweight from Equal Weight and the new price target is $85 per share.

Last week’s call was from Citigroup calling the stock a Buy, but its target was listed as $120 at the time. Before the effects of this new call this morning, Thomson Reuters had a consensus target of only $73.96. That being said, this morning’s move may create a situation where analysts have to say that the valuation is full or they will have to raise their price target objectives. Netflix is just not one of those stocks that can trade at its consensus price target for too long because it is such a risky stock.

We have seen close to 250,000 shares trade hands and the last print was up at $71.18 against a 52-week range of $52.81 to $133.43.

JON C. OGG

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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