The game console and portable device business just became more crowded. Chip company Nvidia Corp. (NASDAQ: NVDA) will release its own game product, which has been given the code name of “Project SHIELD.”

The company made this announcement at the Consumer Electronics Show:

Project SHIELD, a gaming portable for open platforms, designed for gamers who yearn to play when, where and how they want.

Created with the philosophy that gaming should be open and flexible, Project SHIELD flawlessly plays both Android and PC titles. As a pure Android device, it gives access to any game on Google Play. And as a wireless receiver and controller, it can stream games from a PC powered by NVIDIA GeForce GTX GPUs, accessing titles on its STEAM game library from anywhere in the home.

“Project SHIELD was created by NVIDIA engineers who love to game and imagined a new way to play,” said Jen-Hsun Huang, co-founder and chief executive officer at NVIDIA. “We were inspired by a vision that the rise of mobile and cloud technologies will free us from our boxes, letting us game anywhere, on any screen. We imagined a device that would do for games what the iPod and Kindle have done for music and books, letting us play in a cool new way. We hope other gamers love SHIELD as much as we do.”

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