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Media

Fox Renews ‘The Simpsons’ for 27th and 28th Seasons

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By Douglas A. McIntyre Published
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Fox has renewed “The Simpsons” for a 27th and a 28th season. The media company claims this makes the show the longest running in TV history.

By contrast, some of the most successful television franchises of all time have fallen well short of the record. “Bonanza” made it only 14 seasons. “Gunsmoke” made it 20. Popular Westerns seem to be particularly long lived. “The Tonight Show Starring Johnny Carson” lasted 30 years, but it went through several incarnations, under several names. The producers of “The Simpsons” call it the longest running “scripted” show, so live TV may not count.

“The Simpsons” was created by a group of companies and individuals: “Gracie Films Production in association with 20th Century Fox Television, and executive producers James L. Brooks, Matt Groening and Al Jean.” However, none of these made the announcement. It was made by the animated show’s biggest star:

“I’ve outlasted Letterman, Jon Stewart and ‘McDreamy,’ because I have something they don’t: a costly 200-donut-a-day addiction,” said Homer Simpson.

“The Simpson” has paved the way for other animated shows that have run multiple seasons. These include “The Family Guy,” “South Park” and “American Dad.” None of these may have reached television screens without the pioneering work of the “The Simpsons.” So, a number of producers and networks owe some of their success to the show.

ALSO READ: The 10 Most Valuable Comic Book Movie Franchises

“The Simpsons” producers rattled off some numbers to support why the show has done so well:

This season, THE SIMPSONS is averaging a 2.7/8 among Adults 18-49 — steady year-over-year in the core demo and Total Viewers (6.0 Mil). Over 30 days, THE SIMPSONS delivers an average audience of 7.7 million across platforms, +45% higher than its Live + Same Day total audience (7.7 vs. 5.3 Mil). In fact, even in its 26th season, the series ranks as one of the Top 10 shows overall on broadcast television among Men 18-34 and Male Teens and ranks among the Top 20 in Adults 18-34, Men 18-49 and Men 25-54.

The longevity of the show trumps the data.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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