How Each 2016 Presidential Candidate Ranks on Social Media

Another presidential debate is on deck. With election season set to take off into full overdrive in the weeks and months ahead, 24/7 Wall St. wanted to take a statistical view of each candidate from the Republican field, and then match them up against the two leading Democrat candidates, and measure them up on traditional social media and website measurement metrics.

This put the following candidates in place: Jeb Bush, Dr. Ben Carson, Chris Christie, Ted Cruz, Carly Fiorina, Mike Huckabee, John Kasich, Rand Paul, Marco Rubio, Donald J. Trump and Scott Walker for Republicans, and it shows Hillary Clinton and Bernie Sanders for Democrats. If other Democrat candidates gain steam, or if Joe Biden throws his hat into the ring, they will of course be tracked in the future.

In order to measure social media, we used only Facebook and Twitter because they are the most widely used. Facebook was tracked by the number of “likes” and Twitter was tracked by a number of “followers.” 24/7 Wall St. wants to warn readers that the figures used were a snapshot taken between 1:00 p.m. and 2:00 p.m. Eastern Time on Wednesday, September 16, 2015. Those numbers and rankings will of course change through time. They may even be different by the time that the debate starts and are certain to change drastically over the coming days.

For website tracking metrics, was used for a website place ranking. Rather than a global ranking, these were ranked by what place their website came in against all websites in the United States. After all, these metrics were just not relevant on a global basis as only Americans get to vote for this election.

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While there are many other social media destinations to track, and while there are many other site measurement tools exist, these are the majors. YouTube is not universally used on an official channel basis by candidates, and many outside results clouded the search results. Instagram also did not have enough comparable results. Quantcast is a site we wanted to use for “monthly unique users,” but the problem is that most were estimated because the sites were considered “not Quantified” by Quantcast.

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