Amazon Leads Most Reputable Company List
The Reputation Institution has released its list of top 100 most reputable companies based on U.S. consumer perceptions.
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The Reputation Institution released its list of top 100 most reputable companies based on U.S. consumer perceptions. Amazon.com Inc. (NASDAQ: AMZN), HallMark, Samsung, Kellogg Co. (NYSE: K) and Sony Corp. (NYSE: SNE) were the top five.
The research is based on interviews with 38,000 people.
The other five companies on the top 10 list are Johnson & Johnson (NYSE: JNJ), Rolex, Intel Corp. (NASDAQ: INTC), Netflix Inc. (NASDAQ: NFLX) and Walt Disney Co. (NYSE: DIS).
The methodology is very different from those of BrandZ and Interbrand, the two best-known brand valuation firms. This yields a list of some very small companies, most of which own luxury. These include Tiffany & Co. (NYSE: TIF), Coach Inc. (NYSE: COH), Estee Lauder Co. (NYSE: EL), Nikon, L’Oreal, Prada, Ferrari and BMW. These are mixed in with huge companies, which include Microsoft Corp. (NASDAQ: MSFT), Alphabet Inc. (NASDAQ: GOOG) and American Express Inc. (NYSE: AXP).
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Methodology: RI conducted more than 38,000 consumer interviews to measure the public’s perception of companies across seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products/services.
Contact [email protected] for any questions or corrections.
Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.
McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.
His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.
A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.
TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.
McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.
