According to Hitwise, online shoppers can’t get enough of the Nintendo Wii. The research firms writes "U.S. searches for the Wii have increased 274 percent this past week compared to the previous week." Nintendo DS, Microsoft (MSFT) Xbox 360 and Sony PSP also did well.
But, no sign of the Sony (SNE) PS3. Odd, the company said sales were improving.
|
Top U.S. Product Search Terms Driving Traffic to Shopping and Classifieds Category by Product Type for week ending Dec. 8, 2007 |
||||
|
Rank |
Overall |
Electronics |
Toys |
Luxury Items* |
|
1 |
nintendo wii |
Wii |
Barbie |
ugg boots |
|
2 |
uggs |
Digital picture frame |
Build A Bear |
uggs |
|
3 |
ugg boots |
Nintendo DS |
American Girl |
coach purses |
|
4 |
ipod |
Xbox 360 |
Legos |
coach handbags |
|
5 |
nintendo ds |
Cell phones |
Bratz |
coach bags |
|
6 |
wii console |
Sony PSP |
Airsoft Guns |
coach purse |
|
7 |
ugg |
iPod |
Leapster |
true religion jeans |
|
8 |
xbox 360 |
mp3 player |
Thomas The Tank Engines |
swarovski crystal |
|
9 |
ipod nano |
digital cameras |
Hot Wheelz |
dvf dresses |
|
10 |
psp |
guitar hero |
Transformers |
juicy couture jewelry |
|
Note – data based on search terms sending traffic to the Shopping & Classifieds category for the one week period ending Dec. 8. 2007. |
||||
|
* – data based on custom category of 65 luxury retail websites. |
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|
Source: Hitwise |
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Douglas A. McIntyre
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