Retail

Green Mountain… In Favor Again With Starbucks? (GMCR, SBUX)

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) had been lower on word that Starbucks Corporation (NASDAQ: SBUX) was going to have its own brewing initiative despite the partnership that exists between the two.  Now it appears that things might be on…

By Jon C. Ogg
Published March 21, 2012, 9:59am ET · 1 min read

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Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) had been lower on word that Starbucks Corporation (NASDAQ: SBUX) was going to have its own brewing initiative despite the partnership that exists between the two.  Now it appears that things might be on the mend because Green Mountain and Starbucks have announced an expanded pact.

Today’s news covers “the expansion of their strategic relationship for the manufacturing, marketing, distribution and sale of Starbucks-branded Vue™ packs for use in GMCR’s recently introduced Keurig® Vue™ Brewer.”

Shares of Starbucks are up $0.03 at $53.76 and it iw worth $40.4 billion in market capitalization today.  Green Mountain is up over 5% at $53.35 on the news.

JON C. OGG

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Jon C. Ogg

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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