The company now claims over 11,000 employees and has efforts in 44 countries as of now. The CEO letter also noted an enormous and untapped opportunity in its core business: “Through smarter deal targeting, there is significant growth waiting to be unlocked in our core daily deal business. In the United States alone, we have more than 10 million geo-located subscribers engaging with Groupon every month who have yet to make a purchase. We are kicking off a campaign to activate these customers, primarily by featuring deals that are closer to them; as you might imagine, deal proximity is a major driver of purchase behavior.”
Mobile is growing here as the rate of the total deals is now 30% mobile rather than 25% just four months ago. Another benefit today is that a smaller firm called B. Riley upgraded the shares from Sell to a less negative Neutral rating.
Investors are so far cheering for Groupon this morning with it shares up 5.5% at $10.52 against a 52-week range of $9.82 to $31.14. The online coupon and daily deals site still has a market value of $6.8 billion according to Yahoo! Finance.
Keep in mind that this Groupon IPO was at $20.00 and shares rose 50% at the IPO launch before losing their value and then some.
JON C. OGG