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Retail

AT&T Reports Record iPhone 5 Preorders

By Trey Thoelcke
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

AT&T Inc. (NYSE: T) claims the Apple Inc. (NASDAQ: AAPL) iPhone 5 set a presale order record, supporting news over the weekend that even Apple itself is sold out.

The news confirms a trend. Apple products are almost always sold out ahead of release. Apple is either poor at inventory control or likes to build demand by creating a scarcity that gives the products a wave of media coverage after the one triggered by the original product launch. So far, there is no similar news from Verizon Wireless or Sprint Nextel Corp. (NYSE: S), but there is bound to be today.

The iPhone 5 should meet expectations, based on these sales, if it does not exceed them.

Douglas A. McIntyre

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