Retail

America’s Most Popular Stores

10. Wendy’s
> Index score, women: N/A
> Index score, men: N/A
> Store count: 6,534
> One-year stock-price change: Down 0.12%
> Store category: Restaurants

Wendy’s is the newcomer to this list, having replaced 7-Eleven in the 10th spot. The burger chain is not listed on AdAge’s list of the top 100 national advertisers. Wendy’s announced in August that it plans to sell its 135 Canadian franchised stores to the franchise owners and is looking to cut its administrative costs by $30 million next year. Wendy’s stores are owned and operated by The Wendy’s Company (NASDAQ: WEN).

9. Taco Bell
> Index score, women: 94
> Index score, men: 106
> Store count: 6,109
> One-year stock-price change: Down 1.6%
> Store category: Restaurants

Taco Bell is owned by Yum! Brands Inc. (NYSE: YUM), which also owns KFC and Pizza Hut. The vast majority of the company’s 6,109 stores are located in the U.S., but the company sees international expansion as a long-term growth driver. Taco Bell is most popular with people earning annual incomes of $25,000 to $50,000. By age group, 18 to 34 year-olds are six percent more likely than the average American to visit the Tex-Mex food chain’s biggest fans, perhaps because the restaurants are open late and the food is inexpensive. Taco Bell was also ranked in the ninth spot earlier this year.

8. Burger King Worldwide
> Index score, women: 95
> Index score, men: 105
> Store count: 7,368
> One-year stock-price change: Up 63%
> Store category: Restaurants

Of all the fast food restaurants on this list, Burger King owns the fewest of its own stores. The company owns just 52 of its nearly 7,400 U.S. and Canadian locations, and it has agreed to merge with Canada’s Tim Hortons Inc. (NYSE: THI) in a deal that will make the surviving company a Canadian-based corporation. Burger King attracts 35 to 54 year-old, an older demographic than Taco Bell’s, but the dominant income level is the same.

7. CVS
> Index score, women: 107
> Index score, men: 92
> Store count: 7,779
> One-year stock-price change: Up 35%
> Store category: Drugstores

CVS changed its corporate name to CVS Health Corp. (NYSE: CVS) when it stopped selling cigarettes and other tobacco products earlier this fall. The move is projected to cost the company about $2 billion in annual revenue. The store’s customers skew heavily toward higher incomes: Compared to shoppers with incomes between $50,000 and $100,000, Americans earning more than $100,000 were more likely to visit a CVS. Only two of the stores on this list have a wealthier clientele.

6. Target
> Index score, women: 107
> Index score, men: 92
> Store count: 1,795 see page 17 – Y! Finance says numbe
> One-year stock-price change: Up 12%
> Store category: Discount stores

That Target Corp. (NYSE: TGT) stock is up at all is something of a miracle. At right about this time last year the store suffered a data breach that compromised 70 million customer records before the hole was plugged. Target is the department store on the list that most appeals to Asian shoppers and to the highest income shoppers. Patrons earning between $50,000 and $100,000 were 37% more likely to visit Target than the average American. And Americans earning at least $100,000 were 60% more likely. Target spent nearly $1.7 billion on advertising in 2013. Of all the stores in this list, Target has by far the lowest store count.