Retail
Are You Really Saving Money Shopping on Black Friday?
November 26, 2015 8:51 am
Last Updated: January 13, 2020 4:44 pm
In a survey of consumers completed in mid-October by website BestBlackFriday.com, nearly two-thirds of consumers said that they do not believe they will get the best holiday season deals by shopping the Black Friday sales. That won’t keep them from shopping, however, simply because there are so many promotional pricing offers that there’s bound to be something they want to buy.
That raises the question, then, of how good are Black Friday deals? The researchers at WalletHub conducted additional research to answer that question. Overall, the researchers found that 31% of Black Friday items offer no savings at all. Here are the key takeaways from the research:
A few examples:
WalletHub turned up some huge bargains as well:
Here’s the full report from WalletHub.
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