Amazon Picks Start of Spring as Marketing Tool
After a relatively mild winter across most of the United States, spring is in the air, and Amazon.com wants shoppers to check out its Spring Event.
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
After a relatively mild winter across most of the United States, spring is in the air, and Amazon.com Inc. (NASDAQ: AMZN) wants shoppers to check out its Spring Event. The promotion includes such items as vacuum cleaners, storage gear, air quality products, household supplies, and lawn and garden products.
Spring is a very big deal for home improvement stores like Home Depot and Lowe’s. Even Wal-Mart devotes a lot of floor space to grills, lawnmowers and a variety of gardening items. Buying a lawnmower or grill from Amazon is probably not top-of-mind for most consumers, so Amazon has decided to create an event in an effort to get noticed.
Here are some of the items we perused. Not all have a special price going into the event.
The quintessential spring purchase is a new grill. Amazon offers its “#1 Best Seller” Char-Broil Classic 4-Burner Gas Grill (model #463436215) for its regular price of $199.99. Free five to eight day shipping is included, and Amazon also offers a package deal including a grill cover for $236.30 and a second package with a grilling tool set for $229.98.
[nativounit]
Amazon’s “#1 Best Seller” in lawnmowers is a GreenWorks 25302 20-inch cordless electric mower with a regular price of $399. Amazon is knocking $60 (15%) off the price and selling it for $339, again with free five to eight day shipping.
And for shoppers looking for new patio furniture, there’s a Crossman three-piece outdoor bistro set for $150.46, a savings of 50% from the regular price of $299.99. Free five to eight day shipping is included as well.
Finally, a Prevue 465 Red Barn Chicken Coop is selling for $289.98, a savings of 52% from the regular price of $599.99. Amazon is also offering a coupon for an additional $20 off the selling price and free shipping is available. In case you’re wondering, the coop is large enough for four to six chickens.
Contact [email protected] for any questions or corrections.
Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.
He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.
