Kroger Enlists Autonomous Delivery Service in Fight Against Amazon

Print Email

In an effort to fight against Amazon, Kroger Co. (NYSE: KR) is enlisting the aid of Nuro for a fully autonomous delivery service. The test for this delivery service is not scheduled until the fall, but better late than never when it comes to pushing back against Amazon.

Through this partnership, Kroger’s customers will be able to place same-day delivery orders through Kroger’s ClickList ordering system and Nuro’s app. During the test, orders will be delivered by Nuro’s fleet of autonomous vehicles.

This is the first application and deployment of Nuro’s hardware and software. The pilot market will be announced soon and the test is expected to begin this fall.

Yael Cosset, Kroger’s chief digital officer, commented:

We are incredibly excited about the potential of our innovative partnership with Nuro to bring the future of grocery delivery to customers today. As part of Restock Kroger, we have already started to redefine the grocery customer experience and expand the coverage area for our anything, anytime and anywhere offering. Partnering with Nuro, a leading technology company, will create customer value by providing Americans access to fast and convenient delivery at a fair price.

Shares of Kroger were last seen down about 2% at $28.47, with a consensus analyst price target of $29.90 and a 52-week range of $19.69 to $31.45.