Kroger Enlists Autonomous Delivery Service in Fight Against Amazon
In an effort to fight against Amazon, The Kroger Co. (NYSE: KR) is enlisting the aid of Nuro for a fully autonomous delivery service. The test for this delivery service is not scheduled until the fall, but better late than…
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In an effort to fight against Amazon, Kroger Co. (NYSE: KR) is enlisting the aid of Nuro for a fully autonomous delivery service. The test for this delivery service is not scheduled until the fall, but better late than never when it comes to pushing back against Amazon.
Through this partnership, Kroger’s customers will be able to place same-day delivery orders through Kroger’s ClickList ordering system and Nuro’s app. During the test, orders will be delivered by Nuro’s fleet of autonomous vehicles.
This is the first application and deployment of Nuro’s hardware and software. The pilot market will be announced soon and the test is expected to begin this fall.
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Yael Cosset, Kroger’s chief digital officer, commented:
We are incredibly excited about the potential of our innovative partnership with Nuro to bring the future of grocery delivery to customers today. As part of Restock Kroger, we have already started to redefine the grocery customer experience and expand the coverage area for our anything, anytime and anywhere offering. Partnering with Nuro, a leading technology company, will create customer value by providing Americans access to fast and convenient delivery at a fair price.
Shares of Kroger were last seen down about 2% at $28.47, with a consensus analyst price target of $29.90 and a 52-week range of $19.69 to $31.45.
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Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics. Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications. A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.
