How Sears Is Branching Out in E-Commerce

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Sears Holdings Corp. (NASDAQ: SHLD) is looking to bolster its online marketplace as it adds a few new top brands from third-party sellers.

Specifically, the company is adding floor care brands Hoover, Dirt Devil and Oreck; men’s and women’s national shoe brands Dockers, G.H. Bass and Lucky Brand; and precious metals including gold, silver, platinum and palladium bullion bars, rounds and coins, as well as premium bullion products.

A few separate entities make up this list:

  • APMEX is one of the world’s largest online retailers of precious metals, with a wide selection of gold, silver and platinum, with more than 10,000 items such as coins, bars, jewelry, collectible coins and commemorative items.
  • Nashville Shoe Warehouse is an authorized online retailer of select men’s and women’s national shoe brands. The company currently has about 200 products available on the Sears website.
  • TTI Floor Care is the largest floor care business in North America, brings to sears.com about 100 products from three of its iconic brands, Hoover, Dirt Devil and Oreck.

Peter Lai, chief online officer for Sears, commented:

Sears continues to grow the online product selection offered by third-party marketplace sellers as we develop new relationships with leading companies to participate in the sears.com ecosystem. From top shoe brands and floor care appliances to gold bullion and commemorative coins, members can always find the products on sears.com that meet their needs.

Shares of Sears were last seen up about 0.5% at $1.86, with a consensus analyst price target of $2.00 and a 52-week range of $1.76 to $9.63.