Amazon And Walmart Push eGift Cards In Final Hours Before Holidays

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It is almost too late to order items online so they can be delivered before Christmas. Amazon.com, Inc (NASDAQ: AMZN) and Walmart Inc. (NYSE: WMT) have shifted their marketing efforts to the sale of eGift cards which can still be given on Christmas day.

eGift cards can be used at any time to buy items online, or in stores, in Walmart’s case. They can be sent via email, text or messaging apps. Once the eGift card has been purchased, it can usually be sent in about five minutes.

The cards are ordered online the same way merchandise is through the normal check out process. Amazon and Walmart have suggested eGift card gifts at check out. Some companies have paid money to get these positions on the check out page.

Amazon’s base eGift cards come in amounts of $25, $50, $75, $100, and $150. The sum can also be customized. The cards can be personalized with photos and animation.

The base Walmart cards come in amounts of $20, $25, $50, $75, $100, $150, and $200. The amount can be customized as well.

Walmart eGift cards are broken into several categories. They include travel, restaurant, lifestyle, prepaid mobile minutes, and standard cards.

Time has almost run out for overnight delivery and in Walmart’s case the hours people can shop, so the two companies have pivoted to another means to get last minute customers