Amazon Looks to Expand Whole Foods Delivery and Pickup Service Inc. (NASDAQ: AMZN) is continuing its natural expansion of delivery services to include Whole Foods Market in certain cities, among other services. Prime members in these cities can shop through Prime Now for thousands of items, including fresh produce, high-quality meat and seafood, everyday staples and other locally sourced items from Whole Foods.

The service now is offered in Ann Arbor, Detroit, Jacksonville, Madison, Milwaukee, Omaha, Orlando, St. Louis, Tampa and Tulsa, as well as additional areas of New York City and Seattle. The service launched earlier this year, with plans for continued expansion across the United States throughout 2018.

This also marks the first expansion of grocery pickup from Whole Foods. Grocery pickup launched last month and is now available in Ft. Worth, Kennesaw (near Atlanta), Richmond, Sacramento and Virginia Beach, with continued plans for expansion.

For grocery pickup, Prime members place their order via the Prime Now app and choose the pickup option at checkout. Customers can choose free pickup in as little as an hour on orders of $35, or in 30 minutes for $4.99. After arriving at the Whole Foods store, customers park in a designated pickup spot and a Prime Now shopper will place groceries into their car within minutes.

Christina Minardi, Whole Foods executive vice president of Operations, commented:

Prime Now delivery continues to be a hit with our customers and we’re excited to introduce the service in ten new cities plus more neighborhoods in New York and Seattle. And for our customers in Ft. Worth, Kennesaw and Richmond, we’re thrilled to also offer the option of grocery pickup. It’s just another way we’re making it even easier for more customers to enjoy Whole Foods Market’s healthy and organic food.

Shares of Amazon were last seen at $1,973.55, with a consensus analyst price target of $2,123.77 and a 52-week trading range of $943.30 to $2,050.50.