Amazon Prime is among the largest membership programs in the world, with over 100 million participants. The plan brings Amazon.com Inc. (NASDAQ: AMZN) recurring revenue, and Prime members buy more products from the site than non-Prime members. Amazon made a new announcement that shows the huge volume Prime contributes to the massive e-commerce company. Prime members bought over 2 billion products that were delivered in a day or less this year. The news was part of Amazon’s Best of Prime 2018 announcement.
Amazon added Australia as its 17th nation. It joins countries where Prime members can sign up for an annual subscription by either the month or the year. In the United States, the prices for those are $12.99 per month or $119 per year. Amazon charges $8.99 a month for people who only want the company’s video streaming service.
The Prime 2 billion products in a day or less count is based on several Amazon Prime delivery services. The most broadly available are Prime Free One-Day Shipping and Prime Free Same-Day Delivery, which are available in over 8,000 cities. Amazon also offers two-hour delivery via Prime Now in more than 30 major cities.
The Prime Now service also has been extended to include Whole Foods, which Amazon bought for $13.4 billion last year. Whole Foods items can be delivered in less than a day. This service is available in 60 cities. Amazon said the service was utilized the most in Austin, San Francisco and Boston. Cem Sibay, Vice President, Amazon Prime, commented:
We love delivering smiles over the holidays, whether through fast, free shipping or deals on favorites like organic apples from Whole Foods Market, or award-winning entertainment like The Marvelous Mrs. Maisel Prime members worldwide ordered more than two billion products for one-day delivery or faster in the last year, which is pretty amazing.
Amazon also posted several other announcements about Prime’s 2018 highlights:
The most awarded show on Prime Video is “The Marvelous Mrs. Maisel.” The most binged shows were “Tom Clancy’s Jack Ryan” and “Homecoming.” The most beloved comic-to-movie adaptation on Prime Reading was “Black Panther,” and the most streamed artist on Prime Music was Justin Timberlake. Each award was based on data about Prime that is not available to the public.
Prime’s benefits made up most of the Amazon’s Best of Prime 2018. The benefits of the membership service to Amazon are substantial. Last year, the Consumer Intelligence Research reported that Prime members spend about $1,300 a year, which is about double what non-Prime members pay. Amazon’s Best of Prime 2018 shows just how broad Prime activity has become, and how much it means to the company.