How Chipotle Is Capitalizing on New Year’s Resolutions

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Chipotle Mexican Grill Inc. (NYSE: CMG) is looking to capitalize on many people making healthier New Year’s resolutions. The burrito chain is releasing a new collection of Lifestyle Bowls, which cater to different diets that customers may be taking on this New Year.

The new line includes a Paleo Salad Bowl, Keto Salad Bowl, Whole30 Salad Bowl and Double Protein Bowl, all exclusively available through the mobile app and on the Chipotle website for in-restaurant pickup or delivery.

These diet-driven menu offerings are helping those who have committed to living a healthier lifestyle by making it easy to order delicious bowls that only contain the real ingredients permitted by certain diet regimens.

Chris Brandt, chief marketing officer at Chipotle, added:

Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness. We’ve watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals.

So far Chipotle has been making great strides since its E. coli outbreak, and its stock is up about 46% in the past 52 weeks.

Shares of Chipotle were last seen up about 3% at $443.70, in a 52-week range of $247.52 to $530.68. The consensus analyst price target is $469.88.

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