Why McDonald’s Is Adding a New Breakfast Item
McDonald’s announced early on Monday that it would be introducing McCafé Donut Sticks, which will only be available for a limited time starting February 20.
McDonald’s Corp. (NYSE: MCD | MCD Price Prediction) announced early on Monday that it would be introducing a new item on its breakfast menu. The Golden Arches is introducing McCafé Donut Sticks, which will only be available for a limited time starting February 20.
This move seems to be engineered by management after the burger chain announced that it saw its all-day breakfast sales fall off in its most recent quarterly results.
Linda VanGosen, McDonald’s Vice President of Menu Innovation, commented:
We are proud of our breakfast offerings, and excited to share new Donut Sticks with our customers. Donut Sticks are the perfect complement to our existing breakfast lineup, and pair deliciously with our fresh brewed premium roast McCafé coffee. We initially tested them in select Illinois restaurants in early 2018, and then again in October 2018, as it was critical that we perfected them before we brought them to our customers nationwide. We looked at several donut shapes, tested a variety of doughs and even worked to get the amount of cinnamon sugar just right for the recipe. We are thrilled to be making breakfast at McDonald’s even more delicious by introducing Donut Sticks.
McDonald’s has underperformed the broad markets, with its stock down about 1.6% year to date. In the past 52 weeks, the stock is actually up 5.5%.
Shares of McDonald’s closed Friday at $174.75, in a 52-week range of $146.84 to $190.88. The consensus analyst price target is $196.78.
Contact [email protected] for any questions or corrections.
Chris Lange is a financial and geopolitical writer with more than a decade of experience covering a myriad of topics. He has published thousands of articles for 24/7 Wall St., with past coverage focused heavily on stocks, IPOs, healthcare, defense, global affairs, and technology.
His work has been quoted, or referenced by a number of outlets including Business Insider, USA Today, Yahoo Finance, MSN, The Motley Fool, and many other publications. A graduate of Southwestern University, he studied business with a focus on investments and has previous experience in banking and startups.
When not reading or writing the news, he is following his passion for Lacrosse, playing chess, or building solar projects with his dad.
