Special Report

Ten Cars Americans Don't Want to Buy

10. Scion tC
> Days to turn: 90.2
> Jan.-May unit sales: 1,571
> MSRP: $19,965

While tC sales for the first five months of 2014 are up roughly 10% over the same period last year, demand remains cool. Through May, a tC hatchback took dealers an average of 90 days to turn, up from just under 63 days last year. This is despite tC’s MSRP of less than $20,000. Scion cars are typically targeted at younger buyers, a strategy that has so far had mixed results for parent company Toyota. Last year, the company considered repositioning the brand as an entry-level luxury car. According to J.D. Power’s 2013 Initial Quality Study, Scion vehicles were the worst rated cars nationwide, with 161 problems per 100 vehicles reported by owners within the first 90 days of ownership

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9. Dodge Avenger
> Days to turn: 96.5
> Jan.-May unit sales: 7,024
> MSRP: $20,595

It took Dodge dealers an average of over 96 days to sell an Avenger between January and May, up from just under 51 days during the first five months of last year. As turnover slowed, so did sales, down 34% during January through May versus last year’s period. According to J.D. Power’s 2014 Vehicle Dependability Study, Dodge ranked as one of the least dependable car brands, with 180 problems per 100 cars sold. Customers were also less satisfied with the Dodge brand than nearly any other make, according to ACSI. While Dodge’s parent company, Chrysler, has invested considerably in the similarly built Chrysler 200, the company has announced plans to discontinue the Dodge Avenger going-forward.

8. Lincoln MKS
> Days to turn: 97.0
> Jan.-May unit sales: 817
> MSRP: $40,690

The Lincoln MKS is hardly a top seller, with just 817 vehicles sold this year through May. Ford, which owns Lincoln, has worked for years to revive the Lincoln brand. Often regarded as outdated, the brand has struggled to find a niche among luxury buyers. A Lincoln MKS starts at an MSRP of $40,690, although prices for a fully stocked and customized MKS can exceed $55,000. For drivers who prioritize safety, however, the MKS may be a good option. The model earned a five-star safety rating from the NHTSA.

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7. Chevrolet Tahoe
> Days to turn: 101.5
> Jan.-May unit sales: 6,938
> MSRP: $44,895

The Tahoe was named Chevrolet’s most dependable model by Consumer Reports last year. Chevrolet itself was among the top car brands in J.D. Power’s 2013 Initial Quality Study, and it received an average rank in the 2014 Vehicle Dependability Study. Despite these positive reviews consumers were not as satisfied with Chevrolet. The brand was tied for the worst in customer satisfaction, according to ACSI. Sales of the Tahoe have been unspectacular so far this year, down slightly from the first five months of 2013. And the number of days required to turn over a Tahoe rose from 73.4 to 101.5. This slowdown is likely caused to some extent by the recent release of an overhauled 2015 model year Tacoma.

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