Special Report

America's Best (and Worst) Car Brands

2. Honda
> 2016 ACSI score: 86
> 2015 ACSI score: 80
> 2016 YTD sales: 987,811

After its customer service rating improved from 80 in 2015 to 86 this year, Honda became the highest rated mass-market auto brand and the second highest rated brand overall. Like the industry as a whole, Honda sales are up year to date, with the Civic — one of the company’s core models — posting a 15.4% increase.

1. Lincoln
> 2016 ACSI score: 87
> 2015 ACSI score: 83
> 2016 YTD sales: 71,638

Lincoln, Ford’s luxury division, tops ACSI’s ranking for customer satisfaction with a score of 87. Historically, luxury automobile owners report higher overall satisfaction that owners of mass-market vehicles. Despite widespread satisfaction among owners, Lincolns are not especially popular. The company sold only 71,638 units in 2015, fewer than all of the high-ranking brands.