Special Report

The Top Holiday Gift in Every State


To determine the top holiday gifts in every state, 24/7 wall St. reviewed Amazon.com’s list of the most commonly gifted items on the site. 24/7 Wall St. then compiled a list of search keywords from the most popular items in categories that people generally purchase gifts from, such as books, electronics, video games, toys and games, and more. We then used Google’s Keyword Planner to determine forecasted search volume from October 25 through December 25 in every state. By using 2016 state population figures from the U.S. Census Bureau’s 2016 current population survey, we calculated the number of searches per person for each item in every state. To identify the top holiday gift in every state, we considered each state’s gift with the most searches per capita. Each gift could only be assigned to one state, and ties were broken based on total searches per capita. The current price listed for each item is as of October 24, and is expected to change.

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