Awards season is upon us, and after the activism and serious nature of the Golden Globes, it’s time to get ready for the the Grammys. The 60th annual Grammy Awards ceremony will be held on Jan. 28 at Madison Square Garden in New York City, returning to the Big Apple after a 15-year run in Los Angeles.
The Grammy Awards honor artistic achievement, technical proficiency, and overall excellence in the recording industry. And whether your favorite artist is nominated or not, the award show itself includes many memorable performances to keep viewers engaged. Who can forget Sting, Ziggy and Damian Marley, Bruno Mars, and Rihanna’s tribute to reggae legend Bob Marley in 2013?
To identify the most popular nominees, 24/7 Wall St. created an index measuring the popularity of artists nominated for Grammy Awards this year.
Click here to see the most popular 2018 Grammy nominees.
Click here to see our detailed findings and methodology.
Source: Craig Barritt / Getty Images
50. Jerry Seinfeld
> Facebook likes: 1,037,731
> Spotify followers: 16,126
> 2018 Grammy nominations: 1
Best Comedy Album
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Source: Route66 / Shutterstock.com
49. Leonard Cohen
> Facebook likes: 2,410,182
> Spotify followers: 741,098
> 2018 Grammy nominations: 2
Best Rock Performance
Best American Roots Performance
Source: Frazer Harrison / Getty Images for Stagecoach
48. Gregg Allman
> Facebook likes: 594,100
> Spotify followers: 54,512
> 2018 Grammy nominations: 2
Best American Roots Song
Best Americana Album
Source: Frazer Harrison / Getty Images
47. Kehlani
> Facebook likes: 565,141
> Spotify followers: 1,078,541
> 2018 Grammy nominations: 1
Best R&B Performance
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Source: Jaguar PS / Shutterstock.com
46. Hans Zimmer
> Facebook likes: 2,244,819
> Spotify followers: 1,040,704
> 2018 Grammy nominations: 2
Best Score Soundtrack for Visual Media
Best Score Soundtrack for Visual Media
Source: Debby Wong / Shutterstock.com
45. Little Big Town
> Facebook likes: 2,196,779
> Spotify followers: 764,423
> 2018 Grammy nominations: 2
Best Country Duo / Group Performance
Best Country Album
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Source: Michael Buckner / Getty Images
44. Glen Campbell
> Facebook likes: 352,768
> Spotify followers: 91,117
> 2018 Grammy nominations: 1
Best American Roots Performance
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Source: Theo Wargo / Getty Images for Tony Awards Productions
43. Lin-Manuel Miranda
> Facebook likes: 1,028,744
> Spotify followers: 76,676
> 2018 Grammy nominations: 2
Best Compilation Soundtrack for Visual Media
Best Song Written for Visual Media
Source: Chris Jackson / Getty Images
42. Bruce Springsteen
> Facebook likes: 5,503,968
> Spotify followers: 1,327,085
> 2018 Grammy nominations: 1
Best Spoken Word Album
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Source: Kimberly White / Getty Images for Breakthrough Prize
41. Seth MacFarlane
> Facebook likes: 1,795,209
> Spotify followers: 31,003
> 2018 Grammy nominations: 1
Best Traditional Pop Vocal Album
Source: Andrew H. Walker / Getty Images
40. Avenged Sevenfold
> Facebook likes: 17,100,252
> Spotify followers: 1,851,678
> 2018 Grammy nominations: 1
Best Rock Song
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Source: Jason Koerner / Getty Images
39. Luis Fonsi
> Facebook likes: 13,596,173
> Spotify followers: 1,368,005
> 2018 Grammy nominations: 3
Record of the Year
Song of the Year
Best Pop Duo / Group Performance
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Source: Twocoms / Shutterstock.com
38. Pharrell Williams
> Facebook likes: 10,651,572
> Spotify followers: 2,002,509
> 2018 Grammy nominations: 3
Best R&B Song
Best Compilation Soundtrack for Visual Media
Best Score Soundtrack for Visual Media
Source: Christopher Polk / Getty Images
37. Kelly Clarkson
> Facebook likes: 14,640,020
> Spotify followers: 2,343,867
> 2018 Grammy nominations: 1
Best Pop Solo Performance
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Source: Daniel Boczarski / Getty Images for Wizard World
36. Carrie Fisher
> Facebook likes: 528,429
> Spotify followers: 167
> 2018 Grammy nominations: 1
Best Spoken Word Album
Source: Ira Bostic / Shutterstock.com
35. Kevin Hart
> Facebook likes: 23,880,261
> Spotify followers: 171,816
> 2018 Grammy nominations: 1
Best Comedy Album
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Source: pasphotography / Shutterstock.com
34. Kenny Chesney
> Facebook likes: 6,613,550
> Spotify followers: 1,410,452
> 2018 Grammy nominations: 1
Best Country Album
Source: Christopher Polk / Getty Images
33. 6LACK
> Facebook likes: 282,518
> Spotify followers: 597,603
> 2018 Grammy nominations: 2
Best Urban Contemporary Album
Best Rap / Sung Performance
Source: Rick Diamond / One Voice: Somos Live! / Getty Images
32. Daddy Yankee
> Facebook likes: 30,172,030
> Spotify followers: 4,270,512
> 2018 Grammy nominations: 3
Record of the Year
Song of the Year
Best Pop Duo / Group Performance
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Source: s_bukley / Shutterstock.com
31. Foo Fighters
> Facebook likes: 11,992,119
> Spotify followers: 3,594,418
> 2018 Grammy nominations: 2
Best Rock Performance
Best Rock Song
Source: Alberto E. Rodriguez / Getty Images
30. Sam Hunt
> Facebook likes: 1,067,825
> Spotify followers: 956,087
> 2018 Grammy nominations: 2
Best Country Solo Performance
Best Country Song
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Source: Gustavo Caballero / Getty Images for BET
29. Cardi B
> Facebook likes: 3,696,880
> Spotify followers: 1,108,581
> 2018 Grammy nominations: 2
Best Rap Performance
Best Rap Song
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Source: Mark Davis / Getty Images for Dick Clark Productions
28. Alessia Cara
> Facebook likes: 830,347
> Spotify followers: 2,189,606
> 2018 Grammy nominations: 4
Song of the Year
Best New Artist
Best Pop Duo / Group Performance
Best Music Video
Source: Dimitrios Kambouris / Getty Images for REVOLT TV
27. Childish Gambino
> Facebook likes: 1,362,217
> Spotify followers: 2,508,084
> 2018 Grammy nominations: 5
Record of the Year
Album of the Year
Best Traditional R&B Performance
Best R&B Song
Best Urban Contemporary Album
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Source: Dia Dipasupil / Getty Images for BET
26. SZA
> Facebook likes: 377,088
> Spotify followers: 897,366
> 2018 Grammy nominations: 5
Best New Artist
Best R&B Performance
Best R&B Song
Best Urban Contemporary Album
Best Rap / Sung Performance
Source: Debby Wong / Shutterstock.com
25. Miranda Lambert
> Facebook likes: 8,516,940
> Spotify followers: 1,117,358
> 2018 Grammy nominations: 2
Best Country Solo Performance
Best Country Song
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Source: Christian Bertrand / Shutterstock.com
24. Gorillaz
> Facebook likes: 9,979,986
> Spotify followers: 2,482,079
> 2018 Grammy nominations: 2
Best Dance Recording
Best Alternative Music Album
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Source: Christopher Polk / Getty Images for Coachella
23. Lorde
> Facebook likes: 6,634,587
> Spotify followers: 2,778,986
> 2018 Grammy nominations: 1
Album of the Year
Source: Buda Mendes / Getty Images
22. Chris Cornell
> Facebook likes: 1,646,620
> Spotify followers: 461,669
> 2018 Grammy nominations: 1
Best Rock Performance
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Source: Kevin Winter / Getty Images for CBS RADIO
21. Khalid
> Facebook likes: 371,227
> Spotify followers: 1,333,446
> 2018 Grammy nominations: 5
Song of the Year
Best New Artist
Best R&B Song
Best Urban Contemporary Album
Best Music Video
Source: Mike Windle / Getty Images for Country Music Hall of Fame and Museum
20. Chris Stapleton
> Facebook likes: 928,419
> Spotify followers: 565,689
> 2018 Grammy nominations: 3
Best Country / Solo Performance
Best Country Song
Best Country Album
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Source: Sam Wasson / Getty Images for iHeartMedia
19. Kesha
> Facebook likes: 29,571,479
> Spotify followers: 2,638,396
> 2018 Grammy nominations: 2
Best Pop Solo Performance
Best Pop Vocal Album
Source: Kevin Winter / Getty Images
18. Coldplay
> Facebook likes: 39,375,688
> Spotify followers: 9,670,589
> 2018 Grammy nominations: 2
Best Pop Duo/Group Performance
Best Pop Vocal Album
Source: Andreas Rentz / Getty Images for MTV
17. Lana Del Rey
> Facebook likes: 12,049,400
> Spotify followers: 5,634,663
> 2018 Grammy nominations: 1
Best Pop Vocal Album
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Source: Theo Wargo / Getty Images for iHeartMedia
16. Logic
> Facebook likes: 1,475,687
> Spotify followers: 1,892,739
> 2018 Grammy nominations: 2
Best Music Video
Song Of The Year
Source: Adam Bettcher / Getty Images for iHeartMedia
15. Calvin Harris
> Facebook likes: 14,139,838
> Spotify followers: 9,146,827
> 2018 Grammy nominations: 1
Producer Of The Year, Non-Classical
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Source: Slaven Vlasic / Getty Images for SoundCloud
14. Lil Uzi Vert
> Facebook likes: 881,473
> Spotify followers: 2,808,507
> 2018 Grammy nominations: 2
Best New Artist
Best Rap Performance
Source: Ethan Miller / Getty Images
13. Jay-Z
> Facebook likes: 20,282,191
> Spotify followers: 3,498,291
> 2018 Grammy nominations: 8
Record of the Year
Album of the Year
Song of the Year
Best Rap Performance
Best Rap / Sung Performance
Best Rap Song
Best Rap Album
Best Music Video
Source: David Becker / Getty Images for iHeartMedia
12. Migos
> Facebook likes: 2,311,800
> Spotify followers: 3,346,499
> 2018 Grammy nominations: 2
Best Rap Performance
Best Rap Album
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Source: Neilson Barnard / Getty Images for DirecTV
11. Imagine Dragons
> Facebook likes: 13,239,988
> Spotify followers: 6,957,325
> 2018 Grammy nominations: 2
Best Pop Duo/Group Performance
Best Pop Vocal Album
Source: Yulia Grigoryeva / Shutterstock.com
10. Metallica
> Facebook likes: 37,320,657
> Spotify followers: 5,116,168
> 2018 Grammy nominations: 1
Best Rock Song
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Source: Kevin Winter / Getty Images for Latin Recording Academy
9. Shakira
> Facebook likes: 103,993,655
> Spotify followers: 7,431,811
> 2018 Grammy nominations: 1
Best Latin Pop Album
Source: Christian Bertrand / Shutterstock.com
8. Kendrick Lamar
> Facebook likes: 8,771,570
> Spotify followers: 7,027,566
> 2018 Grammy nominations: 7
Record of the Year
Album of the Year
Best Rap Performance
Best Rap / Sung Performance
Best Rap Song
Best Rap Album
Best Music Video
Source: Kevin Winter / Getty Images
7. Lady Gaga
> Facebook likes: 60,448,780
> Spotify followers: 4,065,840
> 2018 Grammy nominations: 2
Best Pop Solo Performance
Best Pop Vocal Album
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Source: Featureflash Photo Agency / Shutterstock.com
6. Taylor Swift
> Facebook likes: 73,827,172
> Spotify followers: 8,984,407
> 2018 Grammy nominations: 2
Best Country Song
Best Song written for Visual Media
Source: JStone / Shutterstock.com
5. Beyoncé
> Facebook likes: 63,886,203
> Spotify followers: 10,512,362
> 2018 Grammy nominations: 1
Best Rap / Sung Performance
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Source: Kevin Winter / Getty Images for iHeartMedia
4. Bruno Mars
> Facebook likes: 57,567,779
> Spotify followers: 9,657,310
> 2018 Grammy nominations: 6
Record of the Year
Album of the Year
Song of the Year
Best R&B Performance
Best R&B Song
Best R&B Album
Source: Tinseltown / Shutterstock.com
3. Justin Bieber
> Facebook likes: 78,616,268
> Spotify followers: 16,568,466
> 2018 Grammy nominations: 3
Record of the Year
Song of the Year
Best Pop Duo / Group Performance
Source: Christopher Polk / Getty Images for NARAS
2. Rihanna
> Facebook likes: 81,235,648
> Spotify followers: 17,196,244
> 2018 Grammy nominations: 1
Best Rap / Sung Performance
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Source: yakub88 / Shutterstock.com
1. Ed Sheeran
> Facebook likes: 18,064,013
> Spotify followers: 16,314,925
> 2018 Grammy nominations: 2
Pop Solo Performance
Best Pop Vocal Album
The Grammy nominations in 2018 were announced on Nov. 28, 2017. Jay-Z received the most nominations with eight, followed by Kendrick Lamar with seven, and Bruno Mars with six. SZA is the top female nominee with five nominations.
The Grammys recognize the talent of musicians in many genres, including pop, rock, R&B, jazz, classical, musical theater, and more. There are also Grammy categories for producers, engineers, sound mixers, and technicians behind the music.
A Grammy Award is a milestone for many artists, symbolizing critical success. To be nominated for a Grammy, let alone win the award, means the artist has garnered recognition. Such an achievement enhances the artist’s reputation as well as his or her value in an industry dependent on networking and social capital.
While many musical artists dream of winning a Grammy, some musical legends dream of winning their 10th, 20th, or even 30th Grammy Award.
The Grammys also boost sales of songs performed at the awards show. When British singer Sam Smith won four Grammys in 2015, digital sales of his song “Stay with Me” — which he performed at the ceremony — leaped 721%, according to Nielsen Music Connect. Data from Nielsen’s Music Connect showed his Facebook Likes and Twitter followers climbed 44% and 70%, respectively.
To identify the Most Popular Grammy Nominee, 24/7 Wall St. created an index of four datasets measuring the popularity of artists nominated for a Grammy Award. The index includes the number of Facebook likes, number of Spotify followers, Wikipedia page views in 2017, and the number of albums an artist has on the Top Billboard 200 Albums in 2017 for each of the 500+ Grammy Award nominees.
Facebook likes, Spotify followers, and daily average Wikipedia page views were given a full weight in the index. The number of albums in the Top Billboard 200 Albums in 2017 was given a one-third weight, while the highest placement of an artist’s album on the chart was given two-thirds weight. Facebook and Spotify data are current as of Jan. 10, 2018. Wikipedia page views are calculated for the past year (Jan. 9, 2017 to Jan. 9, 2018).
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