The Grammy Awards often surprise and shock audiences with unexpected winners and losers. For example, few had predicted that Adele would beat Beyonce for Record of the Year, Album of the Year, and Song of the Year at last year’s ceremony, prompting outrage and disappointment among many who follow the awards.
The 60th annual Grammy Awards – which will be held on January 28 at Madison Square Garden – include a number of hotly contested categories, ensuring that this year will be no different. To get a better idea as to who might grab the gilded gramophone, Bing Predicts has calculated the predicted winners in 15 of the awards’ major categories.
In some categories, Bing’s predicted winners are heavily favored. Alessia Cara is expected to win Best New Artist almost twice as much as Julia Michaels, the second-most likely winner. There’s a similar scenario in the Best R&B Song category, where Bruno Mars’ “That’s What I Like” is predicted to dominate with 49% odds compared with Childish Gambino’s “Redbone,” the next highest favored, at 16%.
Other categories are more competitive. For instance, Kendrick Lamar’s “HUMBLE.” is only slightly favored to win Record of the Year over Jay-Z’s “The Story of O.J.” The competition for Best Pop Performance is also quite close, with Ed Sheeran’s “Shape of You” favored just slightly over Lady Gaga’s “Million Reasons.”
This year’s Grammys have enjoyed widespread publicity because of the heavy representation of hip hop and rap artists among the nominees, in what some view as the Grammys finally embracing the genre and its immense popularity. Bing expects a hip hop win in the Record of the Year and Song of the Year categories. However, hip hop isn’t expected to do as well in the Album of the Year or Best New Artist categories.