Dating is big business in the United States. According to a survey conducted by online dating service Match.com, the average unmarried American spent $1,596 on dating in 2016. Some 68% of surveyed men want to find love this year, and the proliferation of online dating applications has made it easier to meet more people, go on more dates, and ultimately spend more money.
In addition to Americans going on more dates, the average date may be getting more expensive. According to the National Association of Theatre Owners, the average price of a movie ticket has risen from $5.06 in 1999 to $8.97 in 2017, and the average cost of a liter of wine has risen from $5.09 to $12.38.
The average cost of a date today — consisting of two dinners, a bottle of wine, and two movie tickets — adds up to $102.32. Many of the cost components of the average date vary by state, as well as factors such as taxes, travel costs, and overall costs of living, making dating far more expensive in some parts of the country than others.
To determine the cost of a date in each state, 24/7 Wall St. constructed an index based on measures related to dating expenses in all 50 states. The index was applied to the national average cost of the typical date, consisting of a liter of wine, two movie tickets, and two restaurant dinners.