Special Report

50 Biggest Super Bowl Advertisers of All Time

John Harrington, Grant Suneson
Source: Chrysler Corporation

40. Plymouth
> Super Bowl ads: 13
> Seconds of Super Bowl ads: 450
> Number of Super Bowls: 7
> Inflation-adjusted Super Bowl spending: $19.1 million

Plymouth ran its first Super Bowl ad in 1969, and its last in 1996. The brand was discontinued in 2001. Among its most famous spots was its Road Runner commercial in 1969 featuring Warner Bros. cartoon characters The Road Runner and Wile E. Coyote and a Plymouth Road Runner model.

Source: KathyDewar / Getty Images

39. T-Mobile
> Super Bowl ads: 13
> Seconds of Super Bowl ads: 540
> Number of Super Bowls: 6
> Inflation-adjusted Super Bowl spending: $79.6 million

T-Mobile has relied on celebrities in its Super Bowl ads, among them comedians Sarah Silverman and Chelsea Handler, rapper Drake, and reality star Kim Kardashian. Comedian Steve Harvey spoofed his famous gaffe at the Miss Universe pageant in a commercial in 2016.

Source: Sjo / Getty Images

38. Michelin
> Super Bowl ads: 12
> Seconds of Super Bowl ads: 360
> Number of Super Bowls: 9
> Inflation-adjusted Super Bowl spending: $20.9 million

Michelin has been running Super Bowl ads since 1984. Its animated commercial in 1998, called “Protect Her Down The Road,” showed a father throwing keys to a new car to his daughter. But the keys are intercepted by the Michelin man who then tosses new Michelin tires on the car.

Source: TARIK KIZILKAYA / Getty Images

37. MasterCard
> Super Bowl ads: 13
> Seconds of Super Bowl ads: 375
> Number of Super Bowls: 9
> Inflation-adjusted Super Bowl spending: $29.5 million

MasterCard referenced the television show “MacGyver” during the 2006 Super Bowl for its “Priceless” campaign. The commercial showed how the credit card can buy all the everyday stuff the title character uses in his singular approach to problem-solving.

Source: 23024164@N06 / Flickr

36. Lay’s
> Super Bowl ads: 13
> Seconds of Super Bowl ads: 384
> Number of Super Bowls: 9
> Inflation-adjusted Super Bowl spending: $24.8 million

Lay’s Potato Chips first advertised at the Super Bowl in 1993, and that year, the company ran an ad featuring former Dallas Cowboys coach Tom Landry. The ad, titled “Tom Landry’s Halftime Party,” also features a cast of athletes and coaches.