Special Report

50 Most Valuable Brands in the World

Source: Photo by Kevin Frayer / Getty Images

45. Moutai
> 2019 brand value: $30 billion
> 2018-2019 brand value change: +43.4%
> Sector: Spirits
> Country: China

Moutai is a brand of Chinese liquor known as baijiu, manufactured by the world’s most valuable distiller by market capitalization, Kweichow Moutai Company. This sorghum-based 106-proof liquor is closely tied to China’s history and has long been ubiquitous at Chinese political, social, and business get-togethers.

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44. UnitedHealthcare
> 2019 brand value: $31 billion
> 2018-2019 brand value change: +64.3%
> Sector: Healthcare
> Country: United States

The Minnetonka, Minnesota-based company is the largest health insurance provider in the United States based on revenue and membership. UnitedHealthcare is one of the companies at the center of an ongoing national debate about how to reel in crippling U.S. health care costs.

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43. McDonald’s
> 2019 brand value: $31 billion
> 2018-2019 brand value change: +26.6%
> Sector: Restaurants
> Country: United States

The Golden Arches is the less valuable of two restaurant brands on this list. McDonald’s reported stronger than expected growth in same-store U.S. sales in the first three months of the year and is in the process of joining the meatless-burger trend.

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42. Boeing
> 2019 brand value: $32 billion
> 2018-2019 brand value change: +60.6%
> Sector: Aerospace & defense
> Country: United States

The only aerospace company on this list, Boeing has had a bad year so far after two variants of its popular 737 Max jets crashed. The result was a global grounding of the jets and allegations of shoddy production and inadequate pilot training. The brand’s 60.6% jump in value occurred before the company’s recent troubles.

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41. Nike
> 2019 brand value: $32 billion
> 2018-2019 brand value change: +15.7%
> Sector: Apparel
> Country: United States

The world’s most valuable apparel brand, Nike, continues to outperform its competitors like Adidas and Under Armour. The ongoing trade dispute between the United States and China could pose a significant hurdle for the sneaker and athletic apparel maker is the near future.