Special Report

50 Most Valuable Brands in the World

Source: RiverNorthPhotography / Getty Images

50. UPS
> 2021 brand value: $30.1 billion
> 2020-2021 brand value change: +1.9% (+$0.6 billion)
> Sector: Logistics
> Country: United States

The United Parcel Service is one of just 50 brands across the world that is worth more than $30 billion, per Brand Finance’s ranking. UPS is the only logistics company to crack the top 50. Based in the U.S., UPS has operations on six continents. As of the fourth quarter of 2020, the brand grew its market share in the U.S. to nearly 45%, according to CSIMarket. The overall UPS brand value increased by more than half a billion dollars from 2020 to 2021.

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49. Lowe’s
> 2021 brand value: $30.4 billion
> 2020-2021 brand value change: +22.7% (+$5.6 billion)
> Sector: Retail
> Country: United States

Though Lowe’s is not the largest home improvement and home goods retailer in America, it still ranks as one of the most valuable brands in the world, at $30.4 billion. There are nearly 2,000 Lowe’s locations across the U.S. and Canada. The company has a market cap of $143 billion and reported nearly $90 billion in sales in fiscal 2020.

As COVID-19 boosted home improvement goods sales, the value of the Lowe’s brand received a significant bump — increasing by 22.7%, or $5.6 billion. This was the 14th largest increase among the world’s 100 most valuable brands.

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48. China State Construction Engineering Corporation
> 2021 brand value: $30.4 billion
> 2020-2021 brand value change: +22.4% (+$5.6 billion)
> Sector: Construction
> Country: China

China State Construction Engineering Corporation is one of 16 Chinese brands to rank among the world’s most valuable. It is also the only construction business worth $30 billion or more. CSCEC ranks as one of the fastest growing major brands in the world, with its value increasing by 22.4% — or $5.6 billion — over the past year. Though it is a state-run enterprise known for many of its buildings in China, CSCEC has taken on projects abroad, including in the U.S., the Bahamas, and more.

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47. Nike
> 2021 brand value: $30.4 billion
> 2020-2021 brand value change: -12.5% (-$4.3 billion)
> Sector: Apparel
> Country: United States

Nike is the only apparel brand to rank among the most valuable in the world, worth an estimated $30.4 billion, according to Brand Finance. The Beaverton, Oregon-based company controls 15.2% of the U.S. sports apparel market and over 36% of the footwear market, according to CSIMarket. Of the 50 most valuable brands in the world, the brand value of 25 declined from 2020 to 2021. Nike was among the 25, with one of the largest total and percentage brand value drops, at $4.3 billion, or 12.5% of its value.

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46. Honda
> 2021 brand value: $31.4 billion
> 2020-2021 brand value change: -5.2% (-$1.7 billion)
> Sector: Auto
> Country: Japan

Honda is one of four Japanese brands to rank among the world’s most valuable. The automaker holds a significant market share in the U.S., at 8.3%. Honda’s sales have also grown significantly in China in recent years, from 560,000 in 2012 to 1.6 million in 2020, accounting for an 8.3% market share in that country as well.

Like many other automakers, Honda’s brand value dipped from 2020 to 2021, as car sales declined due to the COVID-19 pandemic. Honda’s brand value fell by $1.7 billion to $31.4 billion.