Special Report

50 Most Valuable Brands in the World

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40. Bank of America
> 2021 brand value: $32.8 billion
> 2020-2021 brand value change: -7.3% (-$2.6 billion)
> Sector: Banking
> Country: United States

Bank of America accounted for about 6.5% of all banking revenue earned in America in 2019, according to CSIMarket. Like other large banks, the bank’s brand value dipped from 2020 to 2021, down $2.6 billion. Bank of America’s spot on the most valuable brands list has continued to drop consistently over the past decade, with the brand’s value increasing less than others over time. In 2012, it was the 15th most valuable brand in the world, with an estimated value of $22.9 billion.

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39. Coca-Cola
> 2021 brand value: $33.2 billion
> 2020-2021 brand value change: -12.6% (-$4.8 billion)
> Sector: Soft drinks
> Country: United States

Atlanta-based soft drinks maker Coca-Cola is the only brand in its sector to rank among the world’s most valuable, with a value of $33.2 billion in 2021. As of 2019, Coca-Cola had a 43.7% share of the U.S. soft drinks market, per Statista — well beyond its leading competitor, PepsiCo, which had a 24.1% market share.

Even though the soft drinks maker lost more than 12% of its brand value since 2019, it still ranks among the world’s most valuable and most trusted brands. Brand Finance’s Brand Strength Index evaluates three areas of the business — investment in the future, equity, based on perceptions gleaned from market research, and financial performance. Of the world’s 50 most valuable brands, Coca-Cola is one of just two with a perfect AAA+ brand rating.

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38. McDonald’s
> 2021 brand value: $33.8 billion
> 2020-2021 brand value change: -9.6% (-$3.6 billion)
> Sector: Restaurants
> Country: United States

Fast food giant McDonald’s is one of just two restaurants to rank among the 50 most valuable brands in the world. McDonald’s has over 38,000 locations in over 100 countries, making it one of the restaurant chains with the largest footprints in the world. The chain accounts for more than one-fifth of the total fast food market in the U.S., according to market data solutions company T4 Labs.

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37. NTT Group
> 2021 brand value: $34.2 billion
> 2020-2021 brand value change: -5.8% (-$2.1 billion)
> Sector: Telecoms
> Country: Japan

Nippon Telegraph and Telephone Group, or NTT Group, is a Japanese telecom that was established in 1985. NTT Group is the dominant player in Japan’s mobile phone marketplace, providing about 43.5% of subscriptions in a nation of 126 million people, outpacing competitors like KDDI Corporation and SoftBank Corp. Though it is one of the 40 most valuable brands in the world, the brand ranked 12th in 2012. NTT Group’s brand value declined by nearly 6% from 2020 to 2021.

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36. Porsche
> 2021 brand value: $34.3 billion
> 2020-2021 brand value change: +1.2% (+$0.4 billion)
> Sector: Auto
> Country: Germany

German luxury automaker Porsche ranks as one of the most valuable brands in the world, worth an estimated $34.3 billion as of 2021, according to Brand Finance. Though 2020 was a difficult year for automakers, with demand declining sharply due to COVID-19 and the subsequent economic fallout, the value of the Porsche brand ticked up slightly from 2020 to 2021.