Forrester Research came out with a study two days ago that said Apple iTune sales were off as much as 65% in the first half of this year. Apple loyalists immediately branded the study a farce.
Now, brokerage Piper Jaffray and research firm ComScore have come out with a study of their own. Their conclusion is that iTune sales are up 84% for the first three quarters of this year compared to the same period in 2005.
Now, both studies can’t be right and Forrester and ComScore are both well-regarded research firms. But, the new ComScore data has some information that helps it case, information that Forrester did not have. Traffic to the iTunes website hit 20.8 million unique visitors in November, up 85% from the same month last year.
Take that Forrester.
Douglas A. McIntyre can be reached at email@example.com. He does not own securities in companies that he writes about.