Google Adds Market Share In August

comScore’s new numbers indicate that Google (GOOG) added to its US market share in August. Its piece of searches done during the month rose to 56..5% from 55.2% in July. Yahoo!’s (YHOO) share fell .2% to 23.3%. Microosft’s dropped from 12.3% to 11.3%.

The news would indicate that Yahoo! may well have a tough Q3. For its new search initiative to pay off in added revenue, it cannot afford for its number of searches to drop. But, total searches at Yahoo! were down 1.5% in August to 5,459 million.

Douglas A. McIntyre