Technology

Google Ticks Back Up On Its Share Of Search (YHOO, MSFT, GOOG)

Some have been wondering if Yahoo! Inc. (NASDAQ: YHOO) and Microsoft Corporation (NASDAQ: MSFT) were going to be able to keep up in the battle for US search market share with Bing.  September was a bump up for Google with…

By Jon C. Ogg
Published October 12, 2011, 1:46pm ET · 1 min read

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Some have been wondering if Yahoo! Inc. (NASDAQ: YHOO) and Microsoft Corporation (NASDAQ: MSFT) were going to be able to keep up in the battle for US search market share with Bing.  September was a bump up for Google with a gain going from 65.09% in August up to $66.12% in September.  The combined Bing-powered search generated 28.07% of shares of US search, down from 28.99% in August.  The drop was more on the side of Yahoo! than on Bing itself, but these metrics are not insignificant as investors are trying to size up how these internet giants did for the last quarter.  Keep in mind, this data was also what Wall Street analysts will be using for calculating revenues for at least Yahoo! and Google.

Maybe this is seasonal rather than secular.  Today’s research data showed that Yahoo! Search has typically seen a decline in September vs. August and has for the last 5 years, while Google has gained.

The news is bad if you own one or more of the remaining 66 search engines that Hitwise tracks.  Those search engines accounted for only a combined 5.81% of all U.S. searches.

Experian Hitwise tracks some 25 million Internet users around the world and shows how they interact with more than 1 million Websites. 

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JON C. OGG

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Jon C. Ogg

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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