Ebay (EBAY) is launching a social network site as a way to keep buyers and sellers coming back to its auction environment. According to the LA Times "The new Neighborhoods feature encourages users to post photos, product reviews, tips and responses — creating a far more visual and interactive experience than EBay’s text-based discussion forums."
Ebay has developed two problems over the last couple of years. Listings on its domestic site are falling and people have trouble navigating around the huge web property. Maybe Ebay users can get their new social network friends to help them find what they want.
Douglas A. McIntyre
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