Yahoo! (YHOO) has started another business which Microsoft (MSFT) can shutter when it buys the big web portal.. Yang & Company are starting a site aimed at women ages 25 to 54. According to The Wall Street Journal "it a key demographic underserved by current Yahoo properties."
That may be because it is overserved elsewhere and women have only so much time to spend on the internet each day, save agoraphobics.
Large womens magazines which include properties with loyal following like Vogue, Good Housekeeping, Women’s Day, and Allure have had websites for years. NBC owns large women’s website iVillage. What can Yahoo! offer that is not already in the market?
Douglas A. McIntyre