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Investing

Google’s Drop In Search: New Trend or Blip? (GOOG, MSFT, YHOO)

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By Jon C. Ogg Updated Published

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The online intelligence research firm Experian Hitwise put out new monthly data that is showing a continued trend… or a blip: Google Inc. (NASDAQ: GOOG) is slowly losing its dominance in online search.  What used to be more than 70% is now lower. With Google’s stock at a 3-month low today, this news will surely not help.

The move shows that Microsoft Corporation (NASDAQ: MSFT) via Bing and Yahoo! Inc. (NASDAQ: YHOO) are gaining back lost search traffic.  The data  put Google’s search success rates at 65.8% versus 51.51% at Yahoo! and 81.27% at Bing.

We would point out another anomaly that traders and investors need to consider.  It seems that the monthly search data did not make any remarkable share price moves back when the tides were different.  As search has grown, we might be inclined to make the note that there could just more and more out there for grabbing.  Experian Hitwise tracks how 25 million global Internet users interact with more than 1 million websites for its data.  Here is the table provided by Experian Hitwise:

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JON C. OGG

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About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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