The most important issue that the numbers raise is obvious. Together Yahoo! and Bing will have 24% of the market. It is not clear that it is a level which drives better revenue per user than they have today. If not. the marriage between the two will have been worse than a waste of time. Yahoo! could have spent more time competing with Google and less time helping Microsoft.
| Percentage ofU.S. searches among leading search engine providers | |||
| Domain | May 2010 | June 2010 | Month-over-month percentage change |
| www.google.com | 72.17% | 71.65% | -1% |
| search.yahoo.com | 14.43% | 14.37% | -0% |
| www.bing.com* | 9.23% | 9.85% | 7% |
| www.ask.com | 2.14% | 2.19% | 2% |
| Note: Data is based on four-week rolling periods (ending May 29, 2010 and June 26, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only. | |||
| *This includes executed searches on Bing.com but does not include searches on Club.Live.com. | |||
| Source: Experian Hitwise | |||
Douglas A. McIntyre