For some reason, Yahoo! (NASDAQ: YHOO) wants to be in the crowded web browser sector. Its new product is called “Axis”. It is meant to compete with Apple’s (NASDAQ: AAPL) iPhone, iPad and iPod Touch products.
But, Apple already has its own Safari browser. And, the industry is controlled by Microsoft’s (NASDAQ: MSFT) Internet Explorer, Google (NASDAQ: GOOG) Chrome, and Firefox. It is a good guess that Yahoo! wants to use Axis to move further into mobile search, but it has already lost most of that market to Google.
As has been true on PCs, there is no reason for the great majority of users to switch from their preferred browser when they move from computer to portable device
Douglas A. McIntyre
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