Bad genius, caught on video

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Angela Ahrendts, you’ve got a problem.


In the first 6:30 minutes of this Canadian Broadcast Corporation investigative report, an Apple Store “genius” is caught on hidden camera giving spectacularly bad advice. He estimates $1,200 worth of repairs are required on a MacBook Pro that a shop on First Avenue was able to fix with tweezers for free. A new backlight cable, if it had been necessary, would have cost $15. Bad genius, bad.

Cue the video:

My take: I wasn’t aware Apple’s water damage indicators were unreliable as this video suggests, or that its water-damage repair policies were so iron-clad. The deeper problem, according to iFixit, is the war Apple is waging against third-party repairs.