Apple comes to BAM.
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9:58 T minus 2. My backpack lost its seat. The lights dim. Jazzy lightshow on screen.
9:45 With 15 minutes to go, suggest you find the livestream, if you haven’t already done so. I’m going to assume you’re watching along with me and will try to limit my remarks to commentary, context and maybe, where appropriate, a pinch of snark.
9:30 Mezzanine off-limits for media. Back downstairs. After several more badge checks I’m inside. Looks like a full house. Much climbing over backpacks, fishing for power in the dark under the seats.
9:15 The lobby is a madhouse. I’m headed to the mezzanine.
8:50 They’ve opened the doors. The reporters are rushing in, probably just to hang out in the lobby. But I’m having FOMO. More to come.
7:45 Random observation: The ratio of police vehicles to satellite trucks, 21:2, is the highest I’ve seen at an Apple event. Apple PR czar Steve Dowling, who used to cover Apple for CNBC, says that since he left the business it’s mostly digital and fiber.
7:30 I’m here, checked in, eating a free breakfast burrito at a restaurant across the street. A little bird tells me there may be a post-keynote event at One Hanson place, the Roaring Twenties-era skyscraper that was for decades the tallest building in the borough. Manhattanites know it as the Tooth Building because of all its dentist’s offices.
See also:
- Back in Brooklyn for an Apple event
- Apple in Brooklyn: Last minute predictions (video)
- Why Apple killed MagSafe
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