The case for a $300 Apple bundle

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“Apple may run into subscription fatigue at some point.” — Larry Dignan


From Dignan’s Why Apple’s streaming video service should lead to ‘Apple Prime’, posted Wednesday on ZDNet:

Consider the following:

  • AppleCare will run you anywhere from $129 to $199 depending on your iPhone model over two years.
  • 2TB of iCloud storage is $120 a year.
  • Apple Music goes for $120 a year.
  • And now there’s Apple’s video effort, which may land somewhere between Netflix’s $12.99 standard plan, HBO Now’s $14.99 and Netflix’s top of the line $15.99 plan. Call Apple video $120 a year as it tries to gain share.

Add it up and you’re paying $460 a year to Apple in subscriptions should you opt for all of those services. Wouldn’t it make sense for an Apple bundle the would run $300 a year that includes all of those services?

My take: Good question. Stay tuned. He’ll get his answer March 25.

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