24/7 Wall St. Insights
- The Apple Inc. (NASDAQ: AAPL) iPhone 15’s sales were steady up to the iPhone 16’s release.
- That bolstered revenue through a critical period.
- Also: Dividend legends to hold forever.
The Apple Inc. (NASDAQ: AAPL) iPhone 16 was available for sale on September 20. New research shows that in the third quarter, the previous version’s sales were steady just before that release. Many people did not defer their iPhone purchases to wait for the new generation, and investors worried that could have been the case.
According to the Counterpoint Global Handset Model Sales Tracker, the iPhone 15 was the best-selling smartphone globally for the third quarter, with a market share of 3.6%. Next on the list, the iPhone 15 Pro Max and the iPhone 15 Pro. The 10 best-selling handsets across all manufacturers comprised 19% of the global figure.
Samsung, Apple’s primary rival, had the fourth best-selling smartphone with the Galaxy A15 4G. It was followed on the top five list by the Galaxy A15 5G.
While the research results published on November 7 may seem like old news, the sales trends are critical to Apple. The brand’s success with iPhone 15 models kept it well ahead of Samsung, which has been its challenger for the past decade. There was also evidence of that model’s success in the September quarter, but it was muted. Revenue for the phone was $46.2 billion against $43.8 billion in the same quarter the year before.
Ultimately, the fact that people did not defer purchases as the iPhone 16 launched is a sign of the brand’s strength. With some products, be they cars or smartphones, people do defer purchases while waiting for the new product with its new features. iPhone 15 sales, according to Counterpoint, did not slow. Instead, the phone became a revenue bridge during the new version’s release and just after. Some people may have also waited for the new iOS 18 before buying a new Apple smartphone, which launched well into October.
The iPhone 15 may be “old” now, but it bolstered iPhone sales through a critical period.
These Inventions Haven’t Changed Since Your Grandparents Were in Diapers
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
