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Telecom & Wireless

Google (GOOG): A Big Android Push In Europe

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By Douglas A. McIntyre Updated Published

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Google’s (GOOG) push in the US to sell handsets using its Android operating system is being hurt by the fact that its cellular partner is T-Mobile, a distant fourth in market share the America.

Android is about to get some legs in Europe. One of the largest cellular service companies in the world, Vodafone (VOD) is coming to market with an Android smartphone– the HTC Magic — which will launch in Germany. Google needs the help.

Handset operating systems are still dominated by products from Symbian. Microsoft (MFST) and Apple (AAPL) are making runs at picking up more market share. That does not leave much room for Android to get adoption.

According to VentureBeat, “the German market launch will be joined by France, the UK, Austria, Spain and Italy over the next few days. More countries are expected to be announced thereafter, with Asia looking to come on strong soon too. China Mobile will launch the Magic in June.”

Android is still well behind its major rivals, but at least Google and a few partners are trying to do something about it.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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