T-Mobile Rolls Out More Video Services in Binge On Plan

By Chris Lange Updated Jan 13, 11:49AM EST · Published Mar 17, 12:20PM EDT

T-Mobile Rolls Out More Video Services in Binge On Plan — © Thinkstock

T-Mobile US Inc. (NASDAQ: TMUS) is continuing to break down walls in the telecom space with its most recent “Un-carrier” initiative, Binge On. This service allows for customers to stream popular video services without using up the customers’ own high-speed data, in a sense saving money for customers.

These video services represent 70% of all video T-Mobile customers watch on their phones and tablets each month. Additionally, T-Mobile announced it’s giving video streaming providers more options to choose how Binge On’s video optimization will apply to their content.

Some of the new video services that T-Mobile is adding on Thursday include: Baeble Music, Discovery GO, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, Red Bull TV and YouTube.

In recent months, T-Mobile has rolled out a steady stream of enhancements to Binge On that have more than doubled the number of video services that stream without using high-speed data and making it easier for customers.
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In the nearly four months since Binge On has launched, T-Mobile has experienced stunning results:

Customers are watching twice as many hours per day, in longer and more frequent viewing sessions, than before launch from free streaming services on qualifying plans with limited high-speed data.
More than 57 million GB (57 petabytes) have been streamed without burning up customers’ high-speed data. That’s like watching Adele’s 15 minute Carpool Karaoke with James Corden more than 460 million times.
One video provider has seen the number of active viewers spike 90% and watch-times nearly triple from customers with limited high-speed data.

John Legere, president and CEO of T-Mobile, commented:

The facts are clear – Binge On is a runaway hit, and adding these services is just huge! Now T-Mobile customers can watch all of the videos they want from these platforms without even touching their high-speed data. Demand for mobile video is skyrocketing. Customers at the Duopoly can either stop watching or pay bigger bills and surprise overage charges. Only T-Mobile customers with Binge On have the option to stretch their data further at no extra cost! That’s the Un-carrier way!

Shares of T-Mobile were trading at $37.11 on Thursday, with a consensus analyst price target of $46.72 and a 52-week trading range of $31.19 to $43.43.

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About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics. Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications. A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.