Alaska Air: The Industry Jewel

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By Douglas A. McIntyre Updated Published

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The Southwest (NYSE: LUV) plan to buy AirTran (NYSE: AAI) for a 60% premium has pushed up the stock prices of all the small carriers. JetBlue (NASDAQ: JBLU) was up less than 6% at $6.29, which is a disappointment because Barron’s did a positive story on the company. Shares in Republic Airways (NASDAQ: RJET) were up 6% to $8.26.

The one company among the small airlines that rose near to its 52-week high in trading was Alaska Air (NYSE: ALK), which moved up 5% to $50.95.

Alaska Air is considered among the finest run carriers in America. It bested all other traditional airlines in recent JD Power customer service research. Alaska Air’s debt is a very modest $1.5 billion. In the June quarter, the company made $59 million on revenue of $976 million. These cornerstones of financial strength have contributed to the Alaska Air share price performance during the last year. The stock is up 80%. JetBlue shares are flat for the same period

One of the company’s great advantages is its strength in the Western US. This is concentrated from the company’s hub in Seattle, up the coast to Alaska and down the coast into Mexico. Alaska Air also serves Hawaii. It competes very little on the crowded routes that run toward the Midwest and up and down the East Coast, parts of the U.S. crowded by large airlines and aggressive competition for customers.

Alaska’s route system and financial strength make it a likely candidate for a buyout. If it gets the kind of premium AirTran did, the stock will move above $75.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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