There cars which have buying patterns which shows 90% of them are bought by men. There is a similar list for women, although the percentage is not has high. Women tend to buy small SUVs and cars which get very high gas mileage. And, for some unknown reason, cars built in South Korea
The list of cars primarily bought by women is based on a large research study:
iSeeCars.com found 10 cars where more than 60 percent of the prospective buyers were women. Half of the top-10 vehicles women are most interested in buying are Korean brands, with the Hyundai Tucson topping the list and four Kia models—Forte, Sorento, Rio and Soul—also making the cut. Of the remaining five, two are Japanese—Nissan Versa and Mitsubishi Outlander, two are domestics—Ford Fiesta and Jeep Patriot and one is European—Volkswagen Beetle.
Both the car segments and the brands in the top-10 vehicles are associated with affordability and fuel economy, rather than luxury and performance. Six of the 10 cars women shop for most are small cars and the other four are small crossovers.
- The Hyundai Tuscon bought 66.2% by women, can cost as much as $38,000 with a long list of accessories. The base version gets extremely good gas mileage for a crossover at 33 MPG for highway driving. It small 4 cylinder engine can put out 175 HP
2. The Nissan Versa, bought 64% by women comes as both a small, low performance sedan and as a more upscale version called the Note. Nissan boasts it can carry 5 people, although it is must be crowded. The car gets 41 MPG in highway driving.
3. The VW Beetle, bought 63.9% by women, may be a hard sell based on VW’s diesel scandal which has ripped into the German company’s U.S. sales. The Beetle has been around for decades, and was once a best seller for VW in the U.S. The base version gets 34 MPG on the highway. Its turbo charges 4 cylinder is the core to its fuel efficiency. One version has a convertible, something rarely seen in U.S. cars
4. The Kia Forte, bought 62.8% by women, is another tiny sedan. It gets 39 MPG in highway driving, put out via a 4 cylinder engine which has a tiny 146 HP yield. Like most cars, it has a up sell version which can cost as much as $30,000 with an army of accessories.
5. The Ford Fiesta, bought 62.8% by women, is the entry level sedan for Ford (NYSE: F). The tiny sedan gets 36 MPG in highway driving. The up sell ST has a set of features, which can drive its price as high as $25,000. The highest end version even has a spoiler which would not seem to justify a premium price
6. The Kia Sorento, bought 62% by women, is one of the smallest cars offered by Kia and its South Korean stable mate the Hyundai brand. For a crossover, it gets high mileage at 29 MPG for highway driving. Kia promotes the vehicle as roomy which is a pattern among the vehicles on this list. Its most expensive upsell, the Limited V6 sells for as much as $45,000, more than two times the price of the base car.
7. The Jeep Patriot, bought 61.4% by women, is Fiat Chrysler’s (NYSE: FCAU) entry level vehicle in the SUV division which has had strong sales and helped drive the parent’s bottom line. Jeep celebrates its 75th anniversary this year. One of the features pushed hardest by Jeep is that the Patriot is a particularly good car for off road driving.
8. The Mitsubishi Outlander, bought 60.9% buy women, is one of the small set of models offered by a company which has started to withdraw from the U.S. Another small crossover, it gets as much as 31 MPG in highway driving. It is a rarity among cars on this list because it carries up to 7 passengers.
9. The Kia Rio, bought 60.8% by women, is one of four Kia models on this list. The tiny sedan gets as much as 37 MPG in highway driving. Its “fully loaded” version, with a number of accessories not offered on the base model, costs as much as $25,000. It has a 4 cylinder engine which puts out 138 MPG.
10. The Kia Soul is the company’s smallest crossover, bought 60.6% by women. Kia offers four crossover models. The Soul gets as much as 31 MPG in highway driving. Its highest end version cost nearly $25,000 with all accessories.
Top 10 Cars Women Want
Rank Make Model Avg Price Inquiries by Women
1 Hyundai Tucson $16,722 66.2%
2 Nissan Versa $12,144 64.0%
3 Volkswagen Beetle $18,179 63.9%
4 Kia Forte $13,730 62.8%
5 Ford Fiesta $13,237 62.8%
6 Kia Sorento $18,668 62.0%
7 Jeep Patriot $15,615 61.4%
8 Mitsubishi Outlander $15,173 60.9%
9 Kia Rio $10,800 60.8%
10 Kia Soul $14,431 60.6%
Average $14,870 62.5%
Methodology: iSeeCars.com analyzed over 54 million pre-owned car sales and 570,000 shoppers’ inquiries of cars on iSeeCars.com between January 1, 2013, and September 30, 2015. It categorized inquiries as coming from male or female consumers (based on their names) and calculated the percentage of inquiries for each car model from males and from females, across all model years available for each model. Models with fewer than 70 inquiries and that were not in production as of the 2015/2016 model years were excluded from further analysis. The average price of each model was also calculated across all model years available from all listings during the 2.75 year period.
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